An affiliate network acts as an intermediary between affiliates and merchants, providing a platform for managing relationships, tracking sales, and facilitating payments. An affiliate program, on the other hand, is a specific marketing initiative run by a merchant that allows affiliates to promote their products or services and earn commissions.
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So if I understand correctly, an affiliate program is run by a single company, while a network connects multiple ones? Sometimes I feel as confused as when I first opened a dark souls map.
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